Makeup sample with makeup products and brushes on orange background

A Guide to Free Makeup Samples Canada

Makeup is a big deal in Canada as a personal expression and a booming industry. Whether you’re a makeup novice or a seasoned beauty guru, trying out free makeup samples can be a smart way to discover what works best in Canada.

With the diverse range of beauty products available, it’s increasingly important to test skincare products and cosmetics before committing to full-sized items.

This guide aims to help you find free makeup samples in Canada, including free beauty and beauty freebies, all while avoiding common scams. From walking into a beauty boutique for a free makeover to online methods to get free beauty samples, we’ve got you covered.

Why Free Makeup Samples?

Female hands trying makeup products

When it comes to makeup and skincare, sampling before buying is more than just a fun experience—it’s a smart approach to getting the most out of your beauty budget.

Below, we’ll go over the key reasons why free makeup samples in Canada are something every consumer should consider.


One of the top advantages of free samples is the cost-saving aspect. Beauty and skincare can be pricey, especially if you want high-quality products. You can test a product’s performance without affecting your wallet by seeking free makeup samples.

This way, you can save money by purchasing only the beauty products you know will work for you.

Trial Before Purchase

Purchasing a full-size product without trying it first is risky. With free beauty samples, you can test a product’s texture, color, and compatibility with your skin before committing.

Particularly with skincare products, it’s important to know how your skin will react over a period of time. This trial run can prevent you from wasting money on something that might not suit your needs.

Discover New Brands

If you frequent the same beauty boutique or beauty counters as those in Shoppers Drug Mart, you might find yourself sticking to familiar brands.

Free samples in Canada offer the perfect opportunity to try out the latest beauty trends or lesser-known brands without any financial risk. Whether it’s a new line from MAC Cosmetics or indie brands offering special offers, samples allow you to expand your beauty horizons.

Legal Regulations on Makeup Samples in Canada

Makeup samples with white label on purple background

While free samples are undoubtedly exciting, it’s crucial to understand the regulations surrounding them to ensure safety and quality. Let’s look at what Canada’s regulations say about offering and receiving free samples of makeup and skincare products.

Health Canada Guidelines

Health Canada has specific guidelines that manufacturers and retailers must follow when offering free products like makeup and skincare samples. These guidelines ensure that the products meet the same safety and quality standards as their full-size counterparts.

So, when receiving free makeup samples or skincare products, you can be confident that they adhere to Canada’s health and safety regulations.

Packaging and Labeling Requirements

The packaging and labeling of free samples are also regulated. These rules are in place to provide consumers with the necessary information about ingredients, expiry dates, and usage instructions.

It’s especially important to pay attention to this when collecting samples from online orders or beauty counters. Always check for any signs that the sample’s packaging might be tampered with or damaged, as this can affect the quality and safety of the product.

By understanding the above factors, you can make better and safer choices when seeking free makeup samples in Canada. This optimizes your beauty routine and ensures that you adhere to the safety standards set forth by Canadian law.

Where to Find Free Makeup Samples

If you’re wondering where to find free makeup samples in Canada, you’re in luck! From brick-and-mortar stores to online platforms and subscription services, there are multiple ways to score beauty freebies.

Let’s break down the different avenues to get free beauty samples and what you should keep in a note while doing so.

In-Store Options

Before we move to online deals, let’s start with physical locations where you can score samples. These options let you touch, feel, and sometimes even test products, providing a more comprehensive experience.


Sign of a Sephora store

A popular choice for many beauty enthusiasts, Sephora offers a wide array of samples ranging from skin and hair products to mascara and perfume.

If you join their rewards program, you may access these samples with any purchase, sometimes without one.

Shoppers Drug Mart

This Canadian staple isn’t just a pharmacy; it’s also a great place to find beauty samples.

You’ll often find free sample giveaways near the cosmetics and skincare sections. Some gift sets also come with extra samples, especially during limited-time promotional periods.

Department Stores

Don’t underestimate department stores regarding free makeup samples in Canada. Stores like Hudson’s Bay have beauty counters where customers can request samples of new products and other items.

Be polite, and don’t hesitate to ask for a sample after making a small purchase.

Online Options

If you prefer the online world, rest assured that there are several places where you can fill your cart with freebies.

Brand Websites

Major cosmetics brands like MAC Cosmetics often offer free sample options with every purchase. Sometimes, you can snag samples without purchasing, especially if you join their mailing lists.

Online Retailers

Sites like Amazon and occasionally offer free beauty samples or hair and skin samples as add-ons to purchase. Ensure you join their newsletter or become a member to get notifications about such deals.

Subscription Boxes

Subscription services are an excellent way for Canadians to discover a wide range of beauty samples.

Top Canadian Beauty Boxes Offering Samples

Look out for Canadian-focused subscription boxes that specialize in beauty samples. They often provide a curated set of new products for you every month.

Price Comparison and Value

While these boxes aren’t always free, the value you get can far exceed the cost. Always compare the subscription fees with the value of the samples you’ll receive to ensure it’s worth it.

Subscription Boxes

Beauty subscription box with luxury skincare products

The subscription box market has seen a surge in popularity in recent years, and for a good reason. It’s like receiving a gift in the mail every month, full of beauty surprises.

Let’s dig deeper into how you can access Canadian-focused beauty boxes that often include free makeup samples.

Top Canadian Beauty Boxes Offering Samples

Subscription boxes are your best bet to score many samples without heading to the stores. Some popular options in Canada include Topbox and Luxe Box. These services deliver a kit of free sample sizes and sometimes even full-sized products to your doorstep.

So, you can grab various items ranging from mascara to perfume without ever needing to leave your house.

Price Comparison and Value

While you have to spend some money on the subscription, the value of the products you receive can far outweigh the cost.

For instance, if you receive a kit containing high-end samples or full-sized mascara and perfume, those alone can often justify the subscription fee. Always check the box’s contents and cost to get a good deal.

Tips for Requesting Free Samples

Requesting free samples can sometimes feel intimidating, especially if you’re new to the game. However, there are ways to go about it that can increase your chances of not going home empty-handed.

How to Ask In-Store

When you visit stores like Sephora, there’s a straightforward approach you can use to ask for free samples. Simply head to the beauty counter and ask the attendant if they have any samples available for you to try.

Usually, stores are happy to give samples to customers who show genuine interest in making future purchases. Don’t miss out on any special contests or exchanges that might happen in-store; these are additional avenues to score some freebies.

How to Maximize Online Requests

Many online companies offer free samples as part of their marketing strategy. To maximize your chances, sign up for newsletters, as they often link to special free sample offers.

If there’s a “Request Sample” option on the product page, always click it. Sometimes, you might have to pay shipping or exchange a small fee, but often, you can get tons of free samples, even if they are in limited supplies.


And there you have it—a practical guide to getting free makeup samples in Canada! We’ve covered the importance of sampling for saving money and making smart choices. You’ve learned where to find these samples, whether it’s walking into physical stores or clicking around online.

Subscription boxes also offer another exciting route to try new products. Keep an eye on supplies, as they can run out quickly, especially for popular items.

Now, you’re equipped with the know-how to maximize your beauty routine without stretching your wallet. Go ahead and start collecting those samples today!

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