Editorial Standards & Guidelines

Our Purpose

At BuyitCanada, we strive to deliver reliable, impartial, and up-to-date reviews and recommendations of the finest products available in Canada. Our aim is to make it effortless for you to identify, buy, and enjoy the products that cater to your specific needs and budget, enabling you to focus on living your best life.

We take pride in assisting thousands of individuals in making informed choices, and we believe it’s crucial to clarify how we create the content you rely on.

Our Core Values

We establish our reviews on a robust, data-driven foundation and exhibit our methodology with complete transparency, enabling you to understand the reasoning behind our selections.

Earning and maintaining our readers’ trust is our top priority. We achieve this by adhering to fundamental values that guarantee fairness, independence, and accuracy in our work.

To ensure success, each piece of content must:

  1. Remain Autonomous: We cover our own expenses whenever feasible. We never accept payments or favors from companies in exchange for positive reviews, nor do we offer preferential treatment to advertisers or specific interests.
  2. Stay Objective: We enforce a strict separation between the editorial process used to evaluate products and services and the development of financial relationships. Writers are not informed of any financial connections before making their selections, and the business team does not influence the final scores and rankings.
  3. Prioritize Precision: We collaborate with and cite the most qualified sources and experts in every subject area we cover. Any errors, inaccuracies, or misrepresentations identified by our readers are promptly, transparently investigated and rectified.

Our Approach

We thoroughly research and recommend a wide range of products, ultimately creating a curated list of editorial recommendations from writers with subject-matter expertise in every product category we cover.

Although we earn revenue from some products and services we recommend (when you click on a link), our primary focus remains on delivering accurate, reliable information to our readers. Learn more about how we generate income.

Research & Evaluation

Our writers extensively research the internet to identify promising products for consideration. This includes browsing major Canadian retailers like Amazon, Home Depot, and Walmart, consulting reputable publications, engaging with enthusiast groups, and analyzing search data. In addition, we make a concerted effort to include high-quality Canadian businesses whenever possible.

Selection & Analysis

Our writers filter the list of promising products to ensure they have the following:

  1. High ratings
  2. Broad availability in Canada at stable prices
  3. A positive reputation among our subject-matter experts and industry professionals

Our writers then gather and assess data from consumer, reviewer, and expert experiences, considering factors such as ratings and reviews, features and pricing, and feedback from forums and discussion boards. Finally, we develop evaluation plans that outline the most relevant product specs, features, and criteria and assign a weight to each aspect.

Testing & Scoring

When feasible, we purchase the products and conduct detailed, hands-on comparisons. Then, we carefully assess each product based on the most crucial features and criteria, scoring each across a range of weighted categories.

Content Creation & Updates

Our skilled writers produce comprehensive guides and reviews that reflect our core values and research findings. Each piece is continuously evaluated to ensure our recommendations remain current, accessible, and accurate. Articles are updated or completely rewritten, rechecked, and re-edited as needed.

Corrections & Feedback

We strive for 100% accuracy, but mistakes can happen. BuyitCanada is committed to informing readers of any errors and correcting them. This transparency applies to both small and large errors. Please report any potential mistakes here.

Our Team & Communication

Our content reflects the expertise and authenticity of the people behind it. We take pride in having a diverse and knowledgeable team of writers and editors who bring subject-matter expertise to every product category we cover, enabling us to better inform our readers and provide credible recommendations.

BuyitCanada writers are meticulously selected and vetted for their knowledge and ability to communicate complex topics in a clear, accessible, and actionable manner. We prioritize real-world experience in our hiring process.

The author or reviewer of each guide is listed at the top of the page, above the date, and linked to their biography. You can click to learn more about their credentials, education, professional experience, and social media presence.

Valuing Our Readers & Open Dialogue

We appreciate our readers and understand the importance of open communication. Our company is not a faceless corporate entity; we are genuine people who genuinely care about audience feedback and concerns. Rest assured; we are here for you when you need us.

Improvement & Feedback

We believe there’s always room for growth. If you have questions, comments, or opinions you’d like to share with our editorial team, please email us at info@buyitcanada.ca.

By adhering to these editorial standards and guidelines, BuyitCanada is committed to providing you with the most comprehensive, accurate, and engaging content to help you make informed decisions and discover Canada’s best products.